Website Redesign

A redesign done wrong wastes more money than the old site cost you. The typical failure mode: a new design that looks different but makes the same structural mistakes — unclear messaging on the homepage, no obvious next step for the visitor, page speed that makes mobile users leave before the hero section finishes loading. You get a new paint job on a car with the same engine problems. We've been asked to fix those, too.

Our redesign process starts with a proper diagnostic. Before any design work begins, we audit your current site: heatmaps, session recordings, bounce rate by page, conversion funnel drop-offs, and a PageSpeed and technical SEO baseline. We need to know what's failing and why before we propose what to change. This is the step most agencies skip because it takes time they can't bill creatively for. We consider it non-negotiable.

The rebuild that follows is structured around your user journey and commercial goals — not around what's trending in web design. We keep what's working, fix what isn't, and make sure the redesigned site launches with preserved SEO equity (301 redirects, meta structure, URL mapping) so you don't lose the organic rankings you've spent time building.