Website Speed Optimisation

A one-second delay in page load time reduces conversions by roughly 7%. That's not a marketing statistic — it's measured, repeated, and documented across thousands of e-commerce and SaaS studies. If your site takes four seconds to load on mobile, a meaningful percentage of people who could have become customers never see your homepage fully rendered. Google's Core Web Vitals have made site speed a direct ranking signal, which means a slow site costs you in two ways simultaneously: fewer visitors arriving, and fewer of those staying.

We approach speed optimisation as a technical audit first, not a tool-run first. PageSpeed Insights and GTmetrix will tell you what's slow. We find out why — whether that's render-blocking JavaScript, unoptimised image pipelines, server response times, excessive plugin loads on WordPress, or a CDN misconfiguration. The fix is always upstream of the symptom.

Our optimisation work is always measured against a documented baseline. You get a before/after PageSpeed report, Core Web Vitals data (LCP, CLS, FID), and a technical summary of every change made and why it improved the score. No vague "we optimised the site" handover — a document you can show your stakeholders.