FAQ

Next.js gives us server-side rendering, automatic code splitting, and image optimization out of the box — which is why our sites consistently hit Lighthouse scores of 89–100. Page builders produce bloated code that fights against performance and SEO from day one. We use WordPress when it genuinely fits the brief, but we won't use it just because it's familiar.

You talk directly to the expert doing the work. No account managers, no offshore handoffs, no corporate layers. If it's an SEO project, you're in a call with the SEO strategist. If it's development, you're with the developer. That's not a pitch — it's just how we're structured.

We offer ongoing Website Maintenance plans that cover security patches, plugin/dependency updates, uptime monitoring, and minor content edits. If something breaks post-launch, we're not hard to reach. You won't be filing a support ticket into a void.

Yes — and we don't guess. SEO Recovery starts with a full technical and content audit: we check for manual actions, Core Web Vitals violations, thin content, toxic backlinks, and E-E-A-T signals. We map what changed against the update timeline and build a prioritized fix list. Most clients see measurable recovery within 60–90 days of implementation.

Usually, yes. Speed Optimization doesn't always mean a rebuild. We audit your render-blocking resources, image formats, server response times, and third-party script load order. Our target is sub-4-second load times and a Lighthouse performance score of 89+. We'll tell you upfront if the codebase is too far gone to optimize in place.

A redesign at Safi Dot Tech isn't a reskin. We audit your current analytics, heatmaps, and conversion paths before touching the design. The new build targets your specific drop-off points, ships with Day-1 rank-ready SEO baked in, and is performance-tested before handoff. You keep your domain authority; we fix everything else.

Absolutely. We build custom Shopify themes from scratch or do deep customizations on existing ones using Liquid, custom sections, and metafield architecture. We also handle checkout optimization, product page conversion structure, and speed tuning — because a beautiful store that loads slowly still doesn't sell.

That depends on your catalog size, customization depth, and hosting setup — and we'll give you an honest answer after a 30-minute audit, not a default "migrate everything" recommendation. We handle WooCommerce performance tuning, plugin conflict resolution, and payment gateway troubleshooting. If migration genuinely makes sense, we'll tell you why and scope it properly.

We don't sell rankings — we build the technical and content foundation that earns them. That means proper crawl architecture, Core Web Vitals compliance, schema markup, and content that matches real search intent. Every engagement starts with an audit, not a templated strategy deck. And you'll see exactly what we're doing and why, every step of the way.

Rising CPLs usually point to one of three things: audience fatigue, weak creative, or a landing page that doesn't match the ad's promise. We look at all three. Our paid social work covers creative strategy, audience segmentation, funnel alignment, and ongoing optimization — not just "set it and check it monthly."