Case Studies
The $4.20 Lead Miracle: High-Converting Insurance LP
SafeQuote ran Google Ads for "cheap car insurance [state]" (spending $28K/month). Their landing page converted at 3.2%, generating leads at $68 each. Industry benchmark was 8–12%. They needed 300+ leads/month at <$20 CPL to make the unit economics work with their insurance carrier partners. Current page was a bloated WordPress template with a 12-field form.
Strategic Implementation
& Digital Results
We rebuilt the page as a single-purpose Next.js landing page with one goal: capture lead intent with minimum friction. Form reduced to 4 fields (zip code, age, currently insured Y/N, email). Used multi-step form psychology—one question per screen on mobile, with a progress bar (23% → 51% → 78% → Done).
Trust layer: Added live "3,847 quotes compared today" counter (real HubSpot API data, updated hourly), embedded Trustpilot widget (4.6★ from 2,100+ reviews), and rewrote CTA copy to "See My Rates" (action-oriented, benefit-focused).
Performance: Hero image served as next-gen WebP with priority tag for instant LCP. Fonts subset to critical glyphs only. Total page weight: 340KB. Deployed on Vercel edge network for <100ms TTFB.
A/B tested two variants: Version A (green CTA, left-aligned form) vs. Version B (blue CTA, center-aligned form). Version B won with 11.4% CVR vs. 9.1%.
Background
SafeQuote ran Google Ads for "cheap car insurance [state]" (spending $28K/month). Their landing page converted at 3.2%, generating leads at $68 each. Industry benchmark was 8–12%. They needed 300+ leads/month at <$20 CPL to make the unit economics work with their insurance carrier partners. Current page was a bloated WordPress template with a 12-field form.
The Challenges
- Form friction: 12 fields including dropdown menus for vehicle make/model—mobile users abandoned at the 4th field (68% exit rate)
- No trust signals: generic stock photo of a family, zero social proof, CTA copy was "Submit"
- Page speed: 5.1s LCP due to unoptimized hero image and Google Fonts render-blocking
The Solution
We rebuilt the page as a single-purpose Next.js landing page with one goal: capture lead intent with minimum friction. Form reduced to 4 fields (zip code, age, currently insured Y/N, email). Used multi-step form psychology—one question per screen on mobile, with a progress bar (23% → 51% → 78% → Done).
Trust layer: Added live "3,847 quotes compared today" counter (real HubSpot API data, updated hourly), embedded Trustpilot widget (4.6★ from 2,100+ reviews), and rewrote CTA copy to "See My Rates" (action-oriented, benefit-focused).
Performance: Hero image served as next-gen WebP with priority tag for instant LCP. Fonts subset to critical glyphs only. Total page weight: 340KB. Deployed on Vercel edge network for <100ms TTFB.
A/B tested two variants: Version A (green CTA, left-aligned form) vs. Version B (blue CTA, center-aligned form). Version B won with 11.4% CVR vs. 9.1%.
The Competitive
Edge Delivered.
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