TikTok Ads Management

TikTok's ad platform operates on a different logic to Meta. Audience targeting matters less and creative quality matters more — the algorithm rewards content that generates genuine engagement, regardless of how precisely you've defined your audience segments. This means the biggest mistake brands make on TikTok is treating it like Facebook with a vertical crop. Different platform, different psychology, different creative brief.

We build TikTok campaigns around the content formats that perform: UGC-style ads, hook-first video scripts, trend-adjacent creatives that feel native to the platform. We don't produce polished corporate video content and hope it converts. We write scripts that are built for the first three seconds — because that's all you have before the swipe. Every creative is structured as a test, and the data from each test informs the next iteration.

Our TikTok management service covers the full loop: strategy, creative scripting, campaign build, targeting setup (Spark Ads, In-Feed, TopView), pixel installation, and ongoing optimisation. If you have a product that appeals to a sub-35 audience and you're not yet on TikTok ads, you are leaving real revenue on a platform where CPMs are still significantly lower than Meta.